From Financialexpress · FE Bureau · · 1m 10s
Music industry shifts to paid AI models
India's music industry moves toward paid subscriptions and AI to boost revenue.
In brief
India's music industry moves toward paid subscriptions and AI to boost revenue. India's music industry must build paid subscription models and AI-driven revenue streams to improve monetisation without relying on YouTube. Originally reported by Financialexpress.
India's music market growth
India has one of the world's largest music-listening ecosystems with high consumption but low monetisation.
Global music revenue trends
Global recorded music revenues reached $31.7 billion in 2025, with paid streaming accounting for over 52% of revenues.
YouTube's role in music
YouTube remains a key platform for music discovery and monetisation but creates structural vulnerabilities for music labels.
Diversifying revenue streams
Music labels must diversify distribution, develop paying consumer relationships, and expand commercial licensing opportunities.
AI-driven music experiences
AI will improve music discovery, personalisation, and monetisation of older soundtracks and regional catalogues.
Cross-platform partnerships
Spotify could collaborate with Blinkit, Swiggy, Amazon, Flipkart to bundle music subscriptions with shopping and loyalty programs.
Simplified licensing for events
Music companies should partner with restaurants, hotels, and retail stores for standardised licensing arrangements.
What it means
India's music industry must build paid subscription models and AI-driven revenue streams to improve monetisation without relying on YouTube.
