From Financialexpress · Viveat Susan Pinto · · 1m 20s
Paras Dairy Targets Rs 5,000 Crore Revenue in Five Years
VRS Foods aims to reach Rs 5,000 crore revenue by expanding B2C presence across India.
In brief
VRS Foods aims to reach Rs 5,000 crore revenue by expanding B2C presence across India. VRS Foods plans to achieve Rs 5,000 crore turnover in five years through B2C expansion and increased market share. Originally reported by Financialexpress.
VRS Foods Targets Rs 5,000 Crore Revenue
VRS Foods aims to achieve Rs 5,000 crore turnover in five years by expanding its Paras dairy brand and increasing B2C share across India.
Current Revenue Structure
Paras currently generates Rs 3,000-3,200 crore annually with 70% from B2B and 30% from B2C segments.
B2C Expansion Strategy
VRS Foods plans to increase B2C share to 50% in five years through rising disposable incomes, awareness, and changing lifestyles.
Market Expansion Progress
The company has doubled its city presence from 120 to 250 cities in one year, entering southern and central Indian markets.
New City Entries
Recent expansions include Chennai, Bengaluru, Pune, Ahmedabad, Malanpur, and Bhind in southern, western, and central India.
Cheese Business Investment
VRS Foods has earmarked Rs 100 crore for cheese business, with Rs 65-70 crore spent in first phase and Rs 10-15 crore in current phase.
Future Revenue Targets
The company expects to reach Rs 5,000 crore turnover in five years through B2C growth and manufacturing investments across India.
The short version
VRS Foods plans to achieve Rs 5,000 crore turnover in five years through B2C expansion and increased market share.
