From Financialexpress · Viveat Susan Pinto · · 50s
Premium Products Drive Festive Sales
Haier and LG report strong premium appliance sales as consumers upgrade during festivals.
In brief
Haier and LG report strong premium appliance sales as consumers upgrade during festivals. Haier and LG see 30-35% year-on-year growth in mid-to-premium appliances versus 15% for entry-level products during Onam and Ganesh Chaturthi. Originally reported by Financialexpress.
Festive Sales Momentum
Consumer durables makers report strong sales during Onam and Ganesh Chaturthi.
Premium Product Surge
Haier's mid-to-premium segment grew 30-35% year-on-year versus 15% for entry-level products.
LG's Optimism
LG expects strong growth in large-screen televisions and four-door refrigerators during festivals.
Consumer Financing Boost
45-47% of Godrej's sales now use financing, expected to reach 50% this year.
Price Hikes and Inventory
Manufacturers pass on 50-60% of input cost increases while retailers hold older prices.
Festive Sales Momentum Continues
Haier and LG expect strong Dussehra-Diwali sales driven by premium products and financing.
Here's the gist
Haier and LG see 30-35% year-on-year growth in mid-to-premium appliances versus 15% for entry-level products during Onam and Ganesh Chaturthi.
