From Financialexpress · FE Bureau · · 50s
Vimarsh Razdan on fashion and retail innovation
Fashion executive Vimarsh Razdan shares how creativity and logic drive brand growth in retail.
In brief
Fashion executive Vimarsh Razdan shares how creativity and logic drive brand growth in retail. Vimarsh Razdan emphasizes balancing art and science in fashion retail while empowering young talent. Originally reported by Financialexpress.
The Job
Vimarsh Razdan says fashion and retail blend creativity with logic to build brands through consumer behaviour, operations, and psychology.
“What I love most about my work is that this industry sits at the intersection of creativity and logic.”
The Weekdays
Razdan enjoys problem-solving with teams, fast-paced environments, and reflecting on progress to stay energized.
“I enjoy fast moving environments where ideas turn into action quickly.”
The Weekend
Weekends focus on family, sports, friends, and simple pleasures to reset mentally before work.
“Spending time with family is extremely important to me.”
The Toys
Razdan relies on smartphones for communication, work, entertainment, and information, replacing multiple gadgets.
“Honestly, I feel like everything is a smartphone now.”
The Logos
Razdan admires Sabyasachi for balancing Indian heritage with global relevance without losing authenticity.
“I feel proud seeing an Indian brand receive global appreciation while still staying deeply rooted in its heritage.”
In short
Vimarsh Razdan emphasizes balancing art and science in fashion retail while empowering young talent.
