From Financialpost · · 1m
ASKO Launches Air Frying Campaign with Chef
ASKO partners with chef Lluís de la Riva to bring air frying to home ovens.
In brief
ASKO partners with chef Lluís de la Riva to bring air frying to home ovens. ASKO launches air frying campaign with chef Lluís de la Riva to showcase crisp, even cooking in Celsius ovens. Originally reported by Financialpost.
New Campaign Launch
ASKO launches culinary campaign with chef Lluís de la Riva highlighting air frying for home cooks.
“The campaign is about inspiring people to get more from their oven”
Air Fry Function
Air Fry function integrated into ASKO Celsius ovens creates crisp, evenly cooked results using dedicated Air Fry tray.
“The dedicated Air Fry tray is designed to maximise airflow around the food”
Chef's Expertise
Chef Lluís de la Riva demonstrates air frying versatility with vegetables, potatoes, chicken, fish and family meals.
“Known for his contemporary approach to cooking, Lluís de la Riva explores how the Celsius oven’s Air Fry function can be used”
Oven Technology
ASKO Celsius ovens combine precision engineering, intuitive usability and Scandinavian design with 5-in-1 Combi Oven technology.
“The Air Fry function is part of ASKO’s broader Celsius oven philosophy”
Campaign Goal
Campaign aims to help consumers discover new ways to cook, create and enjoy food at home through precision cooking technology.
“Together with Lluís de la Riva, we want to demonstrate how precision cooking technology can make everyday meals both easier and more enjoyable”
Product Philosophy
ASKO focuses on simplicity, durability and functionality in premium kitchen appliances for everyday living.
“ASKO is rooted in Scandinavian design values of simplicity, durability and functionality”
What matters most
ASKO launches air frying campaign with chef Lluís de la Riva to showcase crisp, even cooking in Celsius ovens.
