From Financialpost · · 50s
Canadian Retailers Shift to Domestic Brands Amid Tariffs
Canadian retailers now spend 10.7 percentage points more on Canadian brands than pre-tariff levels as U.S.-Canada tariffs hit 60 days.
In brief
Canadian retailers now spend 10.7 percentage points more on Canadian brands than pre-tariff levels as U.S.-Canada tariffs hit 60 days. Canadian retailers increased spending on domestic brands by 10.7 percentage points from pre-tariff levels after 60 days of U.S.-Canada tariffs. Originally reported by Financialpost.
Tariff Impact Update
Faire released data showing Canadian retailers increased spending on Canadian brands by 10.7 percentage points from pre-tariff levels at day 60.
U.S. Retailers' Share Stabilized
U.S. retailers' spend on Canadian brands dipped to 1.3% at day 46 and recovered to 1.4% at day 60 with minimal change.
Canadian Retailers Shift
Canadian retailers directed more spending toward domestic brands despite continued growth in U.S. product spending.
Tariff Timeline
Canada's tariff on U.S. goods took effect September 8 after being announced on August 25, following a 50% U.S. tariff on select Canadian goods.
What to remember
Canadian retailers increased spending on domestic brands by 10.7 percentage points from pre-tariff levels after 60 days of U.S.-Canada tariffs.
