From Financialpost · · 1m 20s
Heineken Creates Foosball Figures for Baller League Stars
Heineken turns Baller League stars into foosball figures for new global partnership launch.
In brief
Heineken turns Baller League stars into foosball figures for new global partnership launch. Heineken has created playable foosball figures of Baller League UK's top athletes to launch a global partnership with the fast-growing football competition. Originally reported by Financialpost.
Heineken Launches Foosball Partnership
Heineken has transformed Baller League UK's biggest stars into playable foosball figures for a new global partnership.
Foosballer Table Features Top Athletes
KSI, Chloe Kelly, Micah Richards, Alex Iwobi and Mark Goldbridge appear on a bespoke six-a-side foosball table.
Launch Location and Availability
The Foosballer Table will debut at Baller League Arena in Dagenham with limited edition tables in Heineken Star Bars across the UK.
Bespoke Design Elements
The table includes branded bar-tap handles, bottle holders, led lighting and goal celebrations inspired by pub culture.
Partnership Goals
Heineken aims to connect fans through front row experience, heineken lounge and mixer zone at Baller League Arena.
Season Engagement Strategy
Heineken will own two gamechanger moments per match and introduce coaster conversations to unite fans through shared passion.
Baller League Growth Metrics
Baller League UK Season 3 generated 344 million short-form views with 6% social media engagement and 1.3 million average live viewers per match.
The big picture
Heineken has created playable foosball figures of Baller League UK's top athletes to launch a global partnership with the fast-growing football competition.
