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MADD Canada Honours Bangladeshi Parents in Project Red Ribbon
MADD Canada celebrates Suparna and Suranjan Das, Bangladeshi community pillars killed in 2022 alcohol crash, with 39th annual sober driving campaign.
In brief
MADD Canada celebrates Suparna and Suranjan Das, Bangladeshi community pillars killed in 2022 alcohol crash, with 39th annual sober driving campaign. MADD Canada honors Bangladeshi parents Suparna and Suranjan Das who died in an alcohol-related crash in 2022 with its 39th Project Red Ribbon campaign. Originally…
Project Red Ribbon Launch
MADD Canada’s Project Red Ribbon returns for its 39th year to promote sober driving during holiday season.
Honoured Individuals
Suparna and Suranjan Das, beloved parents and grandparents, were killed in an alcohol-related crash on August 5, 2022.
Bengali Language Support
Campaign materials will now include Bengali alongside English and French for wider community reach.
National Launch Event
Media are invited to attend the national campaign launch on October 29, 2026, in Vancouver.
Sponsorship Details
Uber, KAG Canada, and Diageo are official sponsors supporting the campaign’s sober driving initiatives.
Campaign Timeline
Red ribbons and car decals will be distributed from November 1, 2026, to January 4, 2027.
What matters most
MADD Canada honors Bangladeshi parents Suparna and Suranjan Das who died in an alcohol-related crash in 2022 with its 39th Project Red Ribbon campaign.
