From Financialpost · · 50s
Tesla drops self-driving branding for European regulators
Tesla rebrands driver-assistance tech as 'Assisted Driving' to meet EU safety rules.
In brief
Tesla rebrands driver-assistance tech as 'Assisted Driving' to meet EU safety rules. Tesla stops using 'Full Self-Driving' in Europe after regulators called it misleading. Originally reported by Financialpost.
Tesla rebrands driver-assistance tech
Tesla is backing away from Full Self-Driving branding to secure european regulator approval.
European sites use new name
Tesla now uses "tesla assisted driving" on european websites while keeping "full self-driving supervised" in the us.
Regulators criticize misleading name
Regulators and safety advocates say the name implies full autonomy when drivers must stay alert.
California threatened Tesla
California threatened to suspend tesla sales after misleading marketing claims about driver-assistance tech.
FSD key for tesla revenue
Tesla charges $99 monthly for full self-driving, a major revenue stream for the company.
What to remember
Tesla stops using 'Full Self-Driving' in Europe after regulators called it misleading.
