From Financialpost · · 1m
YYForce Expands 24iFM With Services Marketplace
YYForce adds services marketplace and lifestyle ads to its 24iFM platform.
In brief
YYForce adds services marketplace and lifestyle ads to its 24iFM platform. YYForce expands 24iFM with services marketplace and lifestyle advertising to create new revenue streams. Originally reported by Financialpost.
Strategic Milestone
YYForce expands 24iFM with services marketplace and lifestyle advertising to integrate estate management, on-demand services, and merchant promotions.
Regional Digital Growth
Google, Temasek and Bain & Company’s e-Conomy SEA 2025 report projects Southeast Asia’s digital economy to exceed US$300 billion in gross merchandise value by 2025.
Commercial Pathway
Transaction commissions and service fees from marketplace transactions, plus merchant advertising revenue, create new digital revenue streams for YYForce.
Services Marketplace
Users can discover and book service providers through 24iFM’s marketplace, with YYForce charging commissions on completed transactions.
Lifestyle Advertising
Lifestyle advertising connects users with merchants across wellness, education, beauty, health, pet services, sports and other lifestyle segments.
Monetization Channels
The Expansion combines transaction-based commissions with advertising revenue to create a dual digital revenue model for YYForce.
The main idea
YYForce expands 24iFM with services marketplace and lifestyle advertising to create new revenue streams.
