From Folha de S.Paulo · · 1m
Left copies Lula's digital playbook globally
After Lula's reelection, international leftist movements adopt his campaign's WhatsApp strategy and 'L' gesture to counter the far right.
In brief
After Lula's reelection, international leftist movements adopt his campaign's WhatsApp strategy and 'L' gesture to counter the far right. Leftist parties worldwide are copying the digital tactics and symbols used in Lula's successful Brazilian reelection campaign to mobilise supporters against far-right movements…
Lula's victory sparks global left strategy
Lula's reelection as Brazil's president on October 25 has prompted the international left to adopt Congressman André Janones' digital campaign methods and the 'L' gesture symbol.
WhatsApp groups mobilise millions across continents
The strategy centres on WhatsApp groups like Lula's Army, which attracted more than ten million people before the runoff. Similar initiatives now operate in France, Argentina, the United States, and Spain.
World leaders invite Janones to advise campaigns
Spanish Prime Minister Pedro Sánchez invited Janones to collaborate on his campaign, saying 'If Brazil did it, Spain can too.' Mexican President Claudia Sheinbaum also invited him for a working visit.
“If Brazil did it, Spain can too.”
Here's the gist
Leftist parties worldwide are copying the digital tactics and symbols used in Lula's successful Brazilian reelection campaign to mobilise supporters against far-right movements.
