From log cabin to billionaire handler

Olivia Ferney, 25, grew up in a Canadian log cabin and now plans luxury travel for the ultrarich. Named a top digital influencer by TIME, she shares client stories with 2 million followers across TikTok and Instagram.

Millionaires regret, billionaires don't

Millionaires often want to spend like billionaires but lack the financial cushion, leading to buyer's remorse. They'll claim trip issues to request refunds on $300K-$400K yachts, while billionaires simply accept their purchases.

“They'll make up 'issues' with the trip to try and get cash back every time.”

The $100K annual gatekeeping strategy

Top Tier Travel shifted from earning 8-12% commissions to charging $100K annually with a $1M minimum annual travel spend. This payment gate filters out difficult clients and attracts only the most serious ultrarich.

Spending patterns vary wildly

Some clients take the same two family trips yearly from seven generations of wealth. Others in crypto spend millions on spontaneous trips to Ibiza when markets surge. No two clients have taken identical trips.

“I don't think any two of them have taken the same trip at any point in time.”

Kids unlock the ultrarich market

Ferney's social media content attracts wealthy heirs who request scarce luxury items like exclusive Hermès bags or Cardi B's Chanel piece. Wealthy families relate to her posts about handling high-stakes problems like a CEO's son losing $900K gambling.

Positioning for the 124 trillion transfer

As baby boomers prepare to hand off $124 trillion in wealth, Ferney is already working with young elites. This early positioning gives Top Tier an advantage as competitors struggle to understand younger ultrarich purchasing behavior.

“We're going to be ahead of the game because we're working with a lot of these kids already.”