Tinder launches events feature

Tinder introduced an Events feature in March with pilot events in Los Angeles, targeting Gen Z users for real-world connections.

“The activity gives people a natural starting point and shared experience takes pressure out of meeting someone new.”

Gen Z prefers in-person activities

Strava reports 59% growth in run club participation among Gen Z over two years, as they seek community and romantic connections.

Bumble hosts real-world events

Bumble took over bars in New York for singles mixers and hosted rooftop parties in Nashville and Boston.

“IRL has been part of Bumble's DNA from the start.”

Breeze app focuses on real dates

Breeze, a Dutch dating app, matches users for short in-person dates after a handful of profiles per day.

“A short real-world date tells you more about compatibility than weeks of texting.”

User numbers declining

Tinder's daily active users dropped 4% year over year, while Bumble's paying users fell 24% over two years.