Earning $100k feels less secure

Dollar General CEO Todd Vasos says Americans making $100,000 annually now act like lower-income shoppers due to inflation and high gas prices.

“I don’t feel like I’m higher income at $100,000 any longer”

Gas prices hit $4.48

Gasoline costs average $4.48 per gallon, up from $3.19 a year ago, as global oil markets face disruption.

High-income shoppers adapt

Even those earning $100,000 or more use rewards points and credit cards for essentials amid rising costs.

Real poverty line at $140k

A survey suggests the true poverty threshold for families is $140,000, not $100,000, due to current living costs.

Dollar General’s edge

Dollar General’s low prices help customers navigate inflation by offering 2,000 items under $1.