From Fortune · Eleanor Pringle · · 1m 20s
MrBeast's $10m Ghana village, despite lower views
The YouTuber built a complete settlement to fight child labor, knowing philanthropy videos underperform with his young audience.
In brief
The YouTuber built a complete settlement to fight child labor, knowing philanthropy videos underperform with his young audience. MrBeast is committing to large-scale philanthropy even though his data shows charitable content gets fewer views than his entertainment videos. Originally reported by Fortune.
MrBeast builds Ghana village
YouTuber Jimmy Donaldson spent $10 million constructing Abna Dakwa, a complete settlement with houses, school, marketplace, farm, and well to combat child labor in Ghana.
“It's funny when people say I only help people for views because it's literally the opposite lol.”
Eight months of construction
The project took eight months to complete and included infrastructure improvements like drainage systems to prevent flooding in the existing settlement.
Philanthropy videos underperform

Donaldson acknowledged his audience engages less with charitable content than his dramatic game-based videos, but said he will keep making them regardless.
“It prob won't perform that well, but it's something I care a lot about.”
Young audience, older philanthropists
MrBeast's core viewers are ages 11 to 24, while the average U.S. philanthropist is 64, creating a mismatch between his audience and traditional giving.
School meals for five years
The village school will provide free meals to students for five years to keep children and families in education rather than illegal labor.
Broader Beast Philanthropy goals
His nonprofit Beast Philanthropy targets eradicating child labor in Ghana, delivering 48 million meals to food-insecure people, and planting 25 million trees.
The key point
MrBeast is committing to large-scale philanthropy even though his data shows charitable content gets fewer views than his entertainment videos.


