From Fortune · Andrew McGowan · · 1m 30s
Sony trolls Zuckerberg with Meta ad for Social Reckoning
Sony's new film about Facebook runs an ad on Instagram mocking Meta's refusal to fact-check political ads, and Meta has not removed it.
In brief
Sony's new film about Facebook runs an ad on Instagram mocking Meta's refusal to fact-check political ads, and Meta has not removed it. Sony Pictures is running an ad for Aaron Sorkin's The Social Reckoning on Meta's platforms that mocks Mark Zuckerberg and Meta's fact-checking policies, and Meta has not taken it…
Sony's new film opens with a jab
Aaron Sorkin's The Social Reckoning opened in U.S.theaters October ninth.Sony Pictures is promoting it with an ad running on Meta's own platforms that takes a direct shot at Meta CEO Mark Zuckerberg, the film's antagonist.
The ad's punchline targets Meta's policies
The ad shows Jeremy Strong as Zuckerberg looking puzzled while text reads: Mark Zuckerberg will LOVE The Social Reckoning asterisk. The asterisk reveals: Instagram doesn't fact-check most ads. Why should we?
“Instagram doesn't fact-check most ads. Why should we?”
Zuckerberg has criticized Sorkin before
Zuckerberg said in a two thousand fourteen public Q and A that the makers of two thousand ten's The Social Network got details right but made up stuff he found hurtful, including the suggestion he…
“just kind of made up a bunch of stuff that I found kind of hurtful”
The film centers on Facebook's recent turmoil
The Social Reckoning is told largely from the perspective of Frances Haugen, the former Facebook product manager who in two thousand twenty-one leaked tens of thousands of pages of internal documents showing the company was…
Meta has not removed the provocative ad
The ad was posted as a reel on the film's Instagram page a week ago with the caption: Let's see how long it takes them to take this down.
“Let's see how long it takes them to take this down”
The bottom line
Sony Pictures is running an ad for Aaron Sorkin's The Social Reckoning on Meta's platforms that mocks Mark Zuckerberg and Meta's fact-checking policies, and Meta has not taken it down.
