From Fortune · Joshua Hong · · 1m 30s
Trump lifts tariffs on Irish whiskey, hits Canada
A golf trophy handover in Doonbeg turned into a tariff win for Irish distillers, while Canadian booze got banned outright.
In brief
A golf trophy handover in Doonbeg turned into a tariff win for Irish distillers, while Canadian booze got banned outright. Trump's trade policy is running on personal access, not process. Irish distillers got a tariff cut at a golf tournament; Canada got a 50% wall and an import ban. Originally reported by Fortune.
A tariff cut at the trophy table

At the Irish Open hosted at his own Doonbeg resort, Trump handed Shane Lowry the winner's trophy and announced Irish whiskey would go tariff-free.
“and I said, on behalf of the United States of America, I am going to take the tariffs off”
Everybody's been bugging me
Trump framed the decision as a personal favor, crediting the Taoiseach, Lowry, and assorted people who asked him directly to drop the duty.
“Would you do me a favor? It's so unfair what's going on.”
Ten percent, gone
Irish whiskey carried the standard 10% EU import tariff, down from 15% in July. Irish distillers had been losing ground to U.K. rivals, whose whiskey was exempted back in April.
Half a billion at stake
Irish whiskey exports were worth nearly $520 million last year, and Irish distillers bought over $90 million of American whiskey. The trade group called the move a win for both sides.
“This relationship represents thousands of jobs and millions in investment on both sides of the Atlantic”
Canada gets the opposite
Trump hit about $20 billion in Canadian goods with 50% tariffs, plus outright import bans on alcohol, dairy and vehicles. Canadian spirits exports were worth roughly $687 million in 2025.
Retaliation that cuts both ways
Canada answered with dollar-for-dollar duties on U.S. steel, clothing and furniture. Oxford Economics expects it to raise costs for Canadian producers and shoppers more than it protects them.
“Canada's new retaliatory tariffs will help some industries but hurt most and weaken economic growth across the country”
The essence
Trump's trade policy is running on personal access, not process. Irish distillers got a tariff cut at a golf tournament; Canada got a 50% wall and an import ban.



