From Fortune · Sasha Rogelberg · · 1m 20s
Yum! Brands defends AI as worker retention tool
Taco Bell's drive-thru automation has improved employee retention by making jobs easier, executives say, pushing back against widespread AI criticism.
In brief
Taco Bell's drive-thru automation has improved employee retention by making jobs easier, executives say, pushing back against widespread AI criticism. Yum! Brands executives say AI automation in Taco Bell drive-thrus has increased employee retention by reducing job tension, countering public opposition to AI…
Yum! Brands sees AI benefits workers miss
At the Fortune Most Powerful Women Summit in Santa Barbara, California on Tuesday, Yum! Brands Chief Legal Officer and Corporate Secretary Erika Burkhardt described tension between public AI criticism and positive workplace impacts.
Drive-thru AI makes jobs easier, boosts retention
Taco Bell's automated drive-thru ordering process is increasing employee retention by removing tension points and letting staff focus on hospitality and product quality, Burkhardt told Fortune Editorial Director Kristin Stoller.
“AI is actually increasing retention among our team members in the restaurant because it's making their jobs easier.”
Taco Bell expands voice AI across locations

In July, Taco Bell expanded the use of Omilia Voice AI in drive-thrus to nearly nine hundred locations.
DoorDash embeds AI into routine workflow
DoorDash Chief Corporate Affairs Officer Elizabeth Jarvis-Shean said the company successfully integrated AI by embedding it deeply into workflow so it becomes routine rather than debated.
“It should just be easier and better.”
Corporations seek AI efficiency gains broadly
Semiconductor firm Arm's Chief Marketing Officer Ami Badani said AI has already improved how quickly the company releases corporate communications and responds to industry announcements, adding it will be additive to human productivity.
“I think it's just going to be additive and help with human productivity and allow us to do things that we probably weren't able to do before.”
The main idea
Yum! Brands executives say AI automation in Taco Bell drive-thrus has increased employee retention by reducing job tension, countering public opposition to AI expansion.





