Back to old-school

Cavallari, 39, launched the Detour collection for Uncommon James with a desert campaign she framed as a throwback to the brand's earliest look.

“effortless, edgy and the ultimate cool-girl jewelry”

Denim at the mailboxes

The opening carousel shot had her leaning against a row of roadside mailboxes in a light-wash denim corset top, layered gold necklaces, hoops and stacked bracelets.

The full look revealed

A second frame pulled back: white lace underwear, slouchy cream boots, one hand behind her head. The denim top stopped just above her waist.

Fans picked sides

Comments ranged from "It's giving Britney Spears Crossroads" to complaints that the styling was less chic than usual. One asked simply why she was posing at a post office.

“Drop the leg workout routine immediately”

A brand, not a cameo

Uncommon James, launched in 2017, now spans jewelry, skincare and homeware. It sits alongside her Fizzen protein drink and the "Let's Be Honest" podcast.

“My three kids, who are 10, 12, and 14, are my first priority”

Run from a kitchen counter

Despite being the face of the company, she works mostly on a laptop at home, editing podcasts, prepping interviews and pitching over Zoom.

“I'm usually working on my laptop at my kitchen counter”

No plan at seventeen

Cavallari became a reality star on "Laguna Beach" at 17 with no business ambitions at all. Television opened doors and she took them.

“To be honest, I don't think I had any aspirations at 17.”

Success looks different now

She started the company to prove she could make it in branding. Nearly ten years later the goal has shifted from proving anything to having time.

“success for me would look like slower mornings, a peaceful mind”