Victory requires more than unpopular Democrats

Republicans wrongly assume voters will turn to them if Democrats fail. Elections are won by parties that define the choice and communicate it relentlessly.

“Elections are won by parties that understand the choice, define the choice, and relentlessly communicate the choice.”

Strategic clarity comes first

Ignore Washington establishment polling and focus on what Americans actually believe. Win the argument, then win the vote.

“Win the argument, then win the vote”

Make Democrats explain their own party

The Democratic Party is moving toward big government socialism. Use their own words, votes, and proposals on immigration, policing, and spending to show voters what they're really saying.

Address affordability and daily struggles

Families feel economic pain at the grocery store, gas pump, and doctor's office. Republicans must describe progress made and explain what still needs doing.

“You do not win elections by avoiding difficult issues. You win by solving them.”

Become the American Party

Campaign on issues where 70%, 80%, even 90% of Americans agree. Why fight in a 50-50 system when you can win on border security, voter ID, and lower taxes?

“Why would Republicans allow themselves to be trapped inside a 50-50 political system when they can campaign on 70-30 issues?”

Champion a healthier America

Healthcare is one-fifth of the economy and affects every family. Push price transparency, greater choice, rural healthcare, and eliminating Medicare fraud.

The choice is remarkably clear

Big government socialism or free enterprise. Higher costs or prosperity. Ideological extremism or American common sense. Republicans can win this argument.