From Fox News · Teresa Mull · · 1m 20s
Wendy's brings back nostalgic yellow packaging
Wendy's revives iconic yellow packaging after decades away.
In brief
Wendy's revives iconic yellow packaging after decades away. Wendy's will reintroduce its vintage yellow packaging for burgers, fries and nuggets starting September 28, 2024, with the throwback look continuing through 2027. Originally reported by Fox News.
Wendy's revives nostalgic yellow packaging
Wendy's will reintroduce its vintage yellow packaging for burgers, fries and nuggets starting September 28, 2024, with the throwback look continuing through 2027.
Yellow packaging requested for years
A company spokesperson told Today.com that fans have been asking for its return for years, making it one of the most requested comebacks in Wendy's history.
Yellow became Wendy's signature color
Dave Thomas opened the first Wendy's restaurant in Columbus, Ohio, in 1969, and yellow became a recognizable part of the chain's look.
Customers miss vintage packaging
Social media users have expressed nostalgia for Wendy's vintage-style packaging for years, with many calling it a missing piece of their childhood.
Wendy's packaging revival trend
Wendy's packaging revival follows a broader trend of major restaurant chains revisiting elements of their past, including Pizza Hut's classic restaurants and Taco Bell's Decades campaigns.
Wendy's nostalgic menu items
The chain's latest Decades menu, launched in August, revived several items associated with 2016, including the Naked Chicken Chalupa and Meximelt.
The takeaway
Wendy's will reintroduce its vintage yellow packaging for burgers, fries and nuggets starting September 28, 2024, with the throwback look continuing through 2027.
