From Futurism · Maggie Harrison Dupré · · 2m
GLP-1 Apps Use Sobbing AI Women for Marketing
TikTok accounts use AI-generated sobbing women to promote GLP-1 apps without disclosing synthetic content.
In brief
TikTok accounts use AI-generated sobbing women to promote GLP-1 apps without disclosing synthetic content. TikTok accounts create fake AI women sobbing about family support to market GLP-1 apps like Enzo and DreamMe without labeling content as synthetic. Originally reported by Futurism.
TikTok account shows AI sobbing woman
A TikTok account called WellWithHer posts AI-generated women sobbing about secretly using GLP-1 weight loss injections.
“i hid my glp-1 from my sister for 6 months… she just sent me this”
Sister sends emotional text message
The sister texts the woman: 'i saw the pens in your bag on sunday and i didn’t say anything because i didn’t want you to feel judged.'
“i saw the pens in your bag on sunday and i didn’t say anything because i didn’t want you to feel judged”
Enzo app reminder for injection
The woman receives a notification from Enzo: 'time for your glp-1 injection! log your dose to keep the streak.'
“time for your glp-1 injection! log your dose to keep the streak”
DreamMe app promotes GLP-1 tracking
Another TikTok account uses AI-generated women crying to market DreamMe, a GLP-1 tracker with a cartoon fish mascot.
“i started glp-1s without telling my father today he wrote this to me”
Dad texts support for GLP-1 user
The father texts: 'i know you’ve been going through treatment, and i’m really worried about your health.'
“i know you’ve been going through treatment, and i’m really worried about your health”
Zenit app uses fake sob stories
A TikTok account posts AI-generated sob stories about divorce and cheating to market Zenit, a mental health app with an owl mascot.
“he proposed in paris last night”
Zenit app notification
Zenit sends a notification: 'your heart’s been racing. i’m here whenever you need me.'
“your heart’s been racing i’m here whenever you need me”
Zenit account deactivated
The Zenit TikTok account was deactivated after the developer said he created the posts without third-party involvement.
“no third party of marketing agency was involved”
Daimon app content removed
The Daimon account was scrubbed after the company said affiliates created fake posts without approval.
“we’ve worked with external affiliate programs and some affiliates were publishing content independently”
Enzo app shifts focus
The Enzo account now promotes a peptide consumption tracker instead of GLP-1 apps.
“the enzo account now promotes a peptide consumption tracker”
DreamMe app changes focus
The DreamMe account now promotes a phone-locking app instead of GLP-1 trackers.
“the dreamme account now promotes a phone-locking app”
AI-generated content not labeled
The posts are not labeled as AI-generated or advertisements despite being synthetic content.
“real journeys real members the numbers are theirs the words are theirs we just built the fish”
TikTok accounts use similar fake content
Multiple TikTok accounts use AI-generated sobbing women with similar fake texts to market wellness apps.
“some posts across accounts are so alike that different fake women have different-but-strikingly-similar images of dogs with crocs on their heads”
Fake content dupes commenters
Commenters were duped by the fake narratives, with some saying 'if the mama says this to you run.'
“if the mama says this to you run she’s trying to protect you girl i’m sorry”
TikTok accounts deactivated
The TikTok accounts promoting fake AI-generated content were deactivated after reporting.
“after receiving your email i tried to add tiktok’s ai-generated and commercial content labels but the platform doesn’t allow adding them to videos that are already published so i’ve deleted the account”
The takeaway
TikTok accounts create fake AI women sobbing about family support to market GLP-1 apps like Enzo and DreamMe without labeling content as synthetic.
