From Futurism · Frank Landymore · · 1m 20s
Meta's Flirty AI Mascot Is Going Viral
Meta's cute Muse mascot Jolly is breaking the internet with risqué memes, and the company seems to be encouraging it.
In brief
Meta's cute Muse mascot Jolly is breaking the internet with risqué memes, and the company seems to be encouraging it. Meta is using sexualized humor and a cute mascot to market its AI assistant in ways competitors haven't attempted, and it's working. Originally reported by Futurism.
Meta's cute new AI mascot
Meta created Jolly, a fuzzy mascot for its Muse AI assistant that looks like a cross between a Laburib and a Fall Guys character. No other major AI company has marketed a mascot this heavily.
Risqué memes are driving hype
Alexandr Wang, head of Meta's Superintelligence Labs, has been posting AI-generated memes of Jolly in suggestive scenarios, including one showing it in bed with two men. The strategy appears intentional and is working.
“some of y'all way too thirsty for muse”
Users are creating their own content
People have generated videos of Jolly in explicit poses and recreated adult memes featuring the mascot. The user-generated content is spreading across social media.
Other brands are joining in
GitHub and Spotify have posted their own Jolly memes announcing Muse integration. The mascot has become inescapable on Instagram and Facebook.
Meta is expanding the Jolly ecosystem
Meta released a feature to customize Jolly's appearance and voice, plus a Tamagotchi-like device called a Charm that lets you carry the mascot with you. Many users are still waiting for Muse access.
In short
Meta is using sexualized humor and a cute mascot to market its AI assistant in ways competitors haven't attempted, and it's working.
