From Futurism · Frank Landymore · · 40s
Rice Krispies Lose Rice Due to Climate Crisis
Rice Krispies now use rice flour instead of actual rice grains because of climate change.
In brief
Rice Krispies now use rice flour instead of actual rice grains because of climate change. Kellogg's reformulated Rice Krispies with rice flour to address climate-driven rice shortages. Originally reported by Futurism.
Rice Krispies Reformulation
Kellogg's UK and European markets now use rice flour and corn flour instead of actual rice grains.
“huge focus”
Climate Impact on Rice
El Niño weather events have caused severe droughts in Asia, affecting rice production and prices.
“super El Niño”
Kellogg's Reason
The company says changing weather conditions are impacting rice quality and availability for cereals.
“maintain consistent quality”
The short version
Kellogg's reformulated Rice Krispies with rice flour to address climate-driven rice shortages.
