Purple joins fall's color lineup

This autumn, purple is emerging as a new fall color trend alongside the classic reds, yellows, greens, and browns that signal cozy season.

A cooler take on burgundy

Purple offers a more refreshed version of last year's oxblood and burgundy tones. It spans from rich plum and aubergine to cool grape and royal purple.

Fashion runways led the way

Purple dominated Fall/Winter 2026 runways earlier this year, with Loewe, Tory Burch, and Celine all featuring the regal shade in their collections.

Home decor brands embrace purple

GreenRow's Plaid Pillow and Anthropologie's Nature Scene Wallpaper showcase purple's elegance. Crate & Barrel's fall drop includes purple blankets, pillows, and beds.

Purple cools traditional fall warmth

The warmth of traditional fall tones needs a cooling complement, and this year, that color is purple.

“The warmth of traditional fall tones needs a cooling complement, and this year, that color is purple.”