Does it make life easier?

Look for appliances with AI that handles small decisions for you, like determining laundry settings or supporting meal planning. The real value is removing daily choices, not adding features to learn.

“The value isn't in adding another feature to learn. It's in removing some of those small decisions we make every day.”

Does it belong in your home?

Appliances are now key design elements. Consider the finish, size, and how it fits your room's overall aesthetic. Laundry rooms especially are becoming styled spaces worth investing in.

“Consumers want appliances that feel intentional within those spaces.”

Can it work with how you live?

Modern homes are dynamic spaces for cooking, working, and entertaining. Connected appliances let you manage them from your phone, from preheating the oven to getting alerts when laundry is done.

Will it keep up with you?

Choose appliances built to evolve. Software updates and connected technology can add new capabilities over time, so your appliance stays relevant as your needs change.

“It's not just about what an appliance can do on day one, but how it can continue to deliver value as part of your home.”

Reliability still matters most

Performance and dependability remain the foundation. But today's homeowners also expect appliances to work smarter, integrate with their lifestyle, and continue improving through updates.

“The bar is simply much higher. Reliability and performance are still the foundation, but homeowners are also looking for appliances that can work smarter.”

Connected home technology explained

Systems like Samsung SmartThings let compatible appliances work together and be managed from your phone. The goal is giving you control when you want it while keeping technology in the background otherwise.

“The connected home isn't about having technology everywhere. It's about giving Canadians more visibility and control when they want it.”