From IGN · Michael Cripe · · 1m
Gears of War E-Day Sales Soft Start
Gears of War: E-Day sells just 230,000 copies in first week as Game Pass reportedly cannibalizes premium revenue.
In brief
Gears of War: E-Day sells just 230,000 copies in first week as Game Pass reportedly cannibalizes premium revenue. Gears of War: E-Day sold 230,000 copies in its first week, with Game Pass driving 722,000 premium upgrades instead of direct purchases. Originally reported by IGN.
Gears of War: E-Day Sales
Xbox exclusive Gears of War: E-Day reached an estimated 230,000 copies sold in its first week.
Steam and Xbox Sales Breakdown
Steam sales account for 168,000 copies, with Xbox sales totaling 62,000 copies.
Game Pass Impact
Game Pass reportedly drives 722,000 premium upgrades instead of direct purchases.
Analyst's Warning
Analyst Rhys Elliott says Game Pass is 'cannibalizing much of the premium revenue'.
“cannibalizing much of the premium revenue”
Revenue Breakdown
Xbox ecosystem revenue reached $27 million, with total earnings about $37 million.
Analyst's Critique
For every Xbox copy sold, nearly 12 Game Pass upgrades were sold, making the $70 SKU functionally dead.
“For every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is, functionally, dead on Xbox”
What Happens Next
Microsoft may adjust Game Pass strategy to boost standalone sales after E-Day underperforms.
The headline
Gears of War: E-Day sold 230,000 copies in its first week, with Game Pass driving 722,000 premium upgrades instead of direct purchases.
