From IGN · Jacqueline Thomas · · 1m
Gears of War E-Day Xbox Exclusive
Gears of War E-Day's Xbox exclusivity is a strategic choice to showcase platform capabilities.
In brief
Gears of War E-Day's Xbox exclusivity is a strategic choice to showcase platform capabilities. The Coalition Studio claims Gears of War E-Day's Xbox exclusivity serves as a tech demonstration for the platform, despite potential sales impacts. Originally reported by IGN.
Gears of War E-Day Launch
Gears of War: E-Day launched this week as an Xbox exclusive despite PS5 launch plans.
Mike Crump's Exclusive Stance
Studio head Mike Crump says Gears has been an Xbox exclusive franchise for 20 years.
“Gears has been an exclusive franchise to Xbox for 20 years now. It's sort of entwined deeply with the brand.”
Xbox Platform Showcase

The Coalition aims to be the best-looking game on Xbox to demonstrate hardware capabilities.
“Our goal basically is to be the best-looking game on the Xbox and really show the industry what's possible with our hardware”
Technical Demos
The game runs smoothly on Xbox Series S using Page File trickery for performance.
“The game is also incredible, and our reviewer Ryan McCaffrey gave it a 9”
Sales and Layoffs
The Coalition expects lower sales but has addressed layoffs concerns after launch.
“For us that's about shipping a great game that people are going to love and I feel like, as a team, we've done that”
Future of Series
E-Day sets up 10 years before Marcus Fenix's first game with a sequel timeline.
“It wraps up with 10 years still left to go before Marcus gets tossed in prison ahead of the events of the first Gears of War”
What it means
The Coalition Studio claims Gears of War E-Day's Xbox exclusivity serves as a tech demonstration for the platform, despite potential sales impacts.





