Miami Officials Protest Rockstar's GTA 6 Marketing Expansion

Miami officials express discomfort as Rockstar expands GTA 6 marketing with Vice City blimp and NFL promos.

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Oct 13, 2026

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Miami Officials Protest Rockstar's GTA 6 Marketing Expansion

Miami officials express discomfort as Rockstar expands GTA 6 marketing with Vice City blimp and NFL promos.

In brief

Miami officials express discomfort as Rockstar expands GTA 6 marketing with Vice City blimp and NFL promos. Miami officials protest Rockstar Games' $4 million Miami Beach transformation and airport ads for GTA 6 ahead of November 19 launch. Originally reported by IGN.

Rockstar expands GTA 6 marketing in Miami

Rockstar Games continues ramping up GTA 6 marketing with Vice City blimp, NFL promos, and Miami Beach transformation.

Miami officials protest marketing campaign

County Commissioner René Garcia says he's 'really uncomfortable with this whole thing' over game depicting Miami as crime haven.

“really uncomfortable with this whole thing”

Officials attempt to halt negotiations

Officials attempt to halt negotiations

Garcia and others reportedly trying to stop Rockstar from expanding marketing with airport ads and $4 million Miami Beach transformation.

Miami Heat arena transformation

Rockstar paid $999,999 for 'Welcome to Vice City' sign at Miami Heat's Kaseya Center with NBA game on Vice City-themed court.

Hard Rock Stadium marketing

Hard Rock Stadium covered in GTA 6 ads with 'In for VI' text during touchdowns for Miami Dolphins game.

“In for VI”

Vice City blimp heading to Florida

Goodyear blimp with Vice City branding flies from Ohio to North Carolina, possibly reaching Florida for marketing events.

GTA 6 launch approaching

GTA 6 set to launch November 19 with Miami officials still protesting marketing expansion.

What to remember

Miami officials protest Rockstar Games' $4 million Miami Beach transformation and airport ads for GTA 6 ahead of November 19 launch.

Read the original on IGN

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