Save Mass Effect Truck at EA HQ

Mass Effect fans bring truck to EA HQ

Mass Effect fans have taken their mission to save BioWare and its beloved sci-fi franchise to EA headquarters with a truck displaying the #SaveMassEffect message.

“We are Mass Effect”

Mobile billboard near EA HQ

The truck features signage updated with a handy QR code and website URL directing curious players to SaveMassEffect.com.

We are Mass Effect's goal

We are Mass Effect's Mer told IGN the goal is to 'spread the word and bring as much attention to the movement as possible'.

“spread the word and bring as much attention to the movement as possible”

Message to EA

Putting the truck in EA's front lawn after the publisher put Mass Effect games on hold and shuttered BioWare also sends a message of its own.

Social media impact

We are Mass Effect told IGN social media can make devastating events feel distant or abstract.

“Social media can sometimes make devastating events feel distant or abstract”

Community impact

We are Mass Effect wants to remind people that real people have been impacted by the closure of BioWare and the cancellation of the game.

N7 Day plans

We are Mass Effect is currently putting finishing touches on a video featuring Mass Effect fans, actors, and contributors for N7 Day tomorrow.

N7 Play Day

The group is pushing N7 Play Day to boost Steam player numbers for Mass Effect: Legendary Edition.

Cupcakes for EA

We are Mass Effect plans to send cupcakes decorated in N7 colors to EA’s headquarters in Redwood City next week.

N7 Day response

We don't plan on stopping anytime soon. The response from the community has shown how much Mass Effect and BioWare’s legacy mean to people.

“We don't plan on stopping anytime soon”