From Inc · · 40s
Business Name Importance
Business names don't define success, businesses define names.
In brief
Business names don't define success, businesses define names. Business names don't determine success; the business itself creates the name. Originally reported by Inc.
Business Name Myth
Entrepreneurs spend hours crafting perfect business names without understanding their real impact.
“I don’t get it.”
Name Opinions
Friends and family offer opinions on names but lack marketing expertise to provide meaningful feedback.
“I think you should use something more descriptive.”
Marketing Expertise
Most people reacting to unfamiliar business names lack the marketing knowledge to give useful input.
“I don’t really like how it sounds.”
Expert Insight
Dan Furman, owner of Clear-Writing@DanFurman, states business names don't define success, businesses define names.
“It’s not the name that makes the business. It’s the business that makes the name.”
Key Takeaway
Businesses create names through their actions, not through name selection alone.
What matters most
Business names don't determine success; the business itself creates the name.
