From Inc · · 1m 20s
Dallas Restaurant Defends $70 Entrée
Dallas restaurant defends $70 entrée as experts call it second mistake.
In brief
Dallas restaurant defends $70 entrée as experts call it second mistake. Dallas restaurant defended its $70 entrée price point after viral criticism, but experts say this response was its second major mistake after earlier pricing errors. Originally reported by Inc.
Dallas restaurant defends $70 entrée
A Dallas restaurant defended its $70 entrée price point after viral criticism from Dallas media personality Roni Proter.
“A two-scallop dish for roughly $30 and an entrée priced at more than $70”
Experts call it second mistake
Industry experts say the restaurant’s response to pricing criticism was its second major mistake after earlier pricing errors.
“Experts say the bigger mistake may have been the restaurant’s response”
Olōyō defends pricing
Critically acclaimed restaurant Olōyō defended its pricing by pointing to ingredient quality and local farmer support.
“Olōyō responded to Proter’s post, defending its pricing by pointing to the quality and sourcing of its ingredients and its support of local farmers”
Comment deleted
Olōyō deleted its defense comment after it drew considerable attention to the restaurant.
“The comment was later deleted, but not before it drew considerably more attention to the restaurant”
Usha Haley’s advice
Usha Haley, W. Frank Barton Distinguished Chair in International Business at Wichita State University, advises against online pricing debates.
“My advice is don’t litigate the number”
Karlita Cochran agrees
Karlita Cochran, founder of Spotlight Strategy Group, agrees with Haley’s advice on handling pricing criticism.
“Karla Marie "Karlita" Cochran, founder of Spotlight Strategy Group, agreed with Haley”
Experts recommend word of mouth
Experts recommend using word of mouth and direct channels to promote pricing instead of online debates.
“If you respond at all, do it in your own channels with the farmers’ names, the sourcing rationale and the menu, and let word of mouth carry it”
What happens next
The restaurant may face continued pricing criticism and reputational damage from its online response.
“The bigger mistake may have been the restaurant’s response”
The big picture
Dallas restaurant defended its $70 entrée price point after viral criticism, but experts say this response was its second major mistake after earlier pricing errors.
