From Inc · · 1m 10s
Damian Lillard’s Product Credibility Beats Celebrity Hype
Damian Lillard co-founded Move Insoles without heavy promotion, gaining NBA players and stars like Ja Morant and A’ja Wilson.
In brief
Damian Lillard co-founded Move Insoles without heavy promotion, gaining NBA players and stars like Ja Morant and A’ja Wilson. Damian Lillard co-founded Move Insoles, a performance shoe insert company, without aggressive promotion, gaining traction among NBA players and athletes. Originally reported by Inc.
Damian Lillard’s Product Credibility
Damian Lillard co-founded Move Insoles, a company selling performance shoe inserts for up to $64.99 a pair.
NBA Players Use Move Insoles
Move Insoles is used by athletes across 25 NBA teams, Dallas Cowboys receiver CeeDee Lamb, and WNBA star A’ja Wilson.
Lillard’s Low-Key Approach
Lillard hasn’t aggressively promoted his involvement, surprising even teammate Ja Morant who learned he co-founded the company.
Marketing Strategy
Marketing experts say Lillard’s subtle approach builds credibility without making him the center of every sales pitch.
Move Insoles’ Reach
Move Insoles counts players on an estimated 25 NBA teams among its users, according to co-founder Nate Jones.
Lillard’s Credibility Focus
Lillard appears prominently on Move’s website but remains an advocate rather than a pitchman for the product.
What Happens Next
Move Insoles continues to gain traction among athletes without heavy celebrity promotion.
The short version
Damian Lillard co-founded Move Insoles, a performance shoe insert company, without aggressive promotion, gaining traction among NBA players and athletes.
