Disney Logo Split Campaign

Disney cut its logo in half on September 21 with Hulu’s green 'Hu' and Disney’s 'Dis' paired with show characters.

“Hu Dis?”

Disney+ Canada Claims Campaign

Disney+ Canada stated Hulu shows now live inside the Disney+ app by October 7, according to LBB.

Design Press Reaction

Design press reported surprise that Disney cut its own logo and noted positive online reactions.

Tree Hut Redesign

Tree Hut dropped its tree emblem and serif lettering for a bubbly text-only logo in December.

Tree Hut Customer Reaction

Many fans said the new look seemed made for kids or looked like a cheap knockoff, per Parade.

“giving dollar store dupe”

Sézane Redesign

Sézane announced August 23 would bring a new visual identity, redesigned stores, and a refreshed fall collection.

Why Logo Changes Matter

A logo redesign tells customers who the brand is for now, as they react to what they think they are losing.

Customer Reaction Pattern

Tree Hut’s redesign was criticized for looking cheap while Sézane’s shift upmarket faced fewer complaints.

Key Takeaway

How much a design changes tells very little about how customers will react to the brand.