From Inc · · 40s
Influencer Marketing Shift
Activewear brands now compete for top influencers over trust, not just followers.
In brief
Activewear brands now compete for top influencers over trust, not just followers. Growth-stage brands should focus on authentic influencer alignment rather than chasing big names. Originally reported by Inc.
The Activewear Arms Race
Vogue reports activewear brands compete for A-list talent in a tight market.
“Adanola launched a ballet-inspired collection with Hailey Bieber that reportedly sold out fast”
Why Trust Matters More
Brands now compete over specific influencers instead of buying ads for impressions.
“A great ambassador isn’t renting you attention for a month. They’re bringing a built-in audience that already trusts them”
The Real Shift
Influencer marketing moves from paid endorsements to genuine alignment with brand values.
“Bieber reportedly spent more than a year working with Adanola on that collection”
Finding the Right Fit
Growth-stage brands should target influencers who align with their audience, not just big names.
“You don’t need a Hadid. You need the right fit at your scale”
The main idea
Growth-stage brands should focus on authentic influencer alignment rather than chasing big names.
