From Inc · · 1m 30s
Mia Lind's Hot Girl Walk Turns Viral into $100M Brand
Mia Lind's viral 2021 TikTok video on confidence walks now drives a 57% annual growth business with Nutella and Spotify.
In brief
Mia Lind's viral 2021 TikTok video on confidence walks now drives a 57% annual growth business with Nutella and Spotify. Mia Lind turned her 2021 TikTok 'hot girl walk' concept into a global brand with 31 locations and 57% annual growth. Originally reported by Inc.
Mia Lind's Viral TikTok Start
Mia Lind posted a 2021 TikTok video about a daily confidence practice after being sent home from USC during the pandemic.
“I always struggled with confidence growing up”
Hot Girl Walk Concept
The practice involved mental lists of gratitude, achievements, and goals while walking to build confidence.
Viral Video Impact
Her first video reached 3.6 million views and gained coverage in the New York Times and Washington Post.
Trademark Registration
Lind filed for a trademark in April 2021 covering athletic apparel and fitness training for the hot girl walk concept.
Trademark Completion
The trademark was officially registered in April 2023 by the U.S. Patent and Trademark Office.
Global Expansion
Lind expanded Hot Girl Walk to 31 cities including Los Angeles, New York, Miami, and London by early 2024.
31 Ambassadors
The program now has 31 ambassadors operating across 31 locations including Atlanta, Boston, Chicago, and Washington D.C.
57% Annual Growth
Hot Girl Walk has achieved a 57 percent annualized growth rate since its viral start in 2021.
Nutella and Spotify Partnerships
The brand now partners with Nutella and Spotify for marketing and product collaborations.
The big picture
Mia Lind turned her 2021 TikTok 'hot girl walk' concept into a global brand with 31 locations and 57% annual growth.
