From Inc · · 1m
New Balance 990v7 Dad Shoes Virtual Queue Launch
Nearly 30,000 people queued online for New Balance’s $200 dad shoes.
In brief
Nearly 30,000 people queued online for New Balance’s $200 dad shoes. New Balance achieved 19% sales growth last year with $9.2 billion revenue, while Nike lost market share. Originally reported by Inc.
New Balance 990v7 Launch
New Balance dropped its $200 990v7 dad shoes this morning.
Virtual Queue Demand
Nearly 30,000 people reportedly waited in a virtual line to buy the shoes.
Sales Growth
New Balance reported 19 percent year-over-year sales growth last year.
Market Share Shift
Nike lost market share as New Balance grew sales by 180 percent since 2020.
Revenue Target
New Balance aims to reach $10 billion in revenue by the end of 2026.
Product Details
The 990v7 costs $200, is made in the United States, and features updated proportions.
Historical Context
New Balance first launched the 990 model in 1982 with a $100 price tag.
What to remember
New Balance achieved 19% sales growth last year with $9.2 billion revenue, while Nike lost market share.
