SBA New Guidance

The Small Business Administration officially recognizes content creators as small businesses, making it easier for TikTokers and YouTubers to access federal contracts and government-backed capital.

Expanded NAICS Code

The SBA expanded a specific NAICS code (North American Industry Classification System) to include 27 million content creators under the Motion Picture and Video Industries category.

Nicole Nason's Statement

TikTok’s Nicole Nason, who heads the company’s public policy, praised the announcement: 'This historic guidance places the SBA at the forefront of the creator economy and establishes clear pathways for modern entrepreneurs to expand their…

“This historic guidance places the SBA at the forefront of the creator economy and establishes clear pathways for modern entrepreneurs to expand their reach, create jobs, and fuel local economies”

Previous Challenges

Online creators previously lacked clear guidance on the NAICS code that best reflects their integrated business models, making it difficult to access SBA resources.

Motion Picture Code Details

The Motion Picture and Video Industries code allows companies bringing in up to $40 million in revenue to qualify as small businesses, though the SBA has received requests for exceptions for content creators.

SBA Feedback Timeline

The SBA will consider exceptions for content creators as it continues to receive feedback on its proposed rule, which is open to public comment until November 20.

Creator Economy Impact

YouTube claims its creative ecosystem injected $60 billion toward the country’s GDP last year, highlighting the economic significance of the creator economy.