From Inc · · 1m
Serena Williams Kevin Durant Aaron Rodgers Business Playbook
Serena Williams, Kevin Durant, and Aaron Rodgers use sports wealth to build business ventures beyond sports.
In brief
Serena Williams, Kevin Durant, and Aaron Rodgers use sports wealth to build business ventures beyond sports. Serena Williams, Kevin Durant, and Aaron Rodgers invest in companies like MasterClass and Tonal beyond their sports careers. Originally reported by Inc.
Serena Williams' Business Evolution
Serena Williams rebranded her investment firm from Serena Ventures to Starfire Ventures in 2014.
“Maybe the best word to describe what I’m up to is evolution”
Williams' Investment Portfolio
Williams' portfolio includes MasterClass, Tonal, Impossible Foods, and Noom.
Kevin Durant and Aaron Rodgers
NBA star Kevin Durant and former NFL MVP Aaron Rodgers are among athletes building investment portfolios.
Athletes' Business Shift
Athletes use wealth, networks, and personal brands to create opportunities beyond retirement.
Investment Strategy
Williams transitioned from tennis to business, emphasizing evolution in her career path.
Business Playbook Beyond Sports
These athletes invest in companies across industries, extending their influence beyond sports careers.
The main idea
Serena Williams, Kevin Durant, and Aaron Rodgers invest in companies like MasterClass and Tonal beyond their sports careers.
