From Inc · · 1m
Shaq's League Gets $65 Billion Drugmaker Sponsorship
Eli Lilly backs Shaq's dunking league with $65 billion health focus.
In brief
Eli Lilly backs Shaq's dunking league with $65 billion health focus. Eli Lilly, the $65 billion diabetes and weight-reducing drugmaker, sponsors Shaq's Dunkman League to promote health through competitive dunking. Originally reported by Inc.
Dunkman League Launch
The world's first professional dunking league started by NBA Hall of Famer Shaquille O’Neal as commissioner.
Dunkman Competition Rules
Dunking attempts are evaluated for difficulty, execution, originality, power, and vertical leap.
Dunkman Junior Division
The league includes a junior division for competitors aged 15 and under.
Eli Lilly Sponsorship
Eli Lilly, the $65 billion diabetes and weight-reducing drugmaker, became the league's sponsor in April 2026.
Shaq's Motivation
Shaq explained that Eli Lilly's support helps highlight the health efforts behind competitive dunking.
Eli Lilly's Products
Eli Lilly produces diabetes and weight-reducing drugs like Mounjaro and Zepbound.
Shaq's Partnership
Shaq is a spokesman for Zepbound, which may explain Eli Lilly's sponsorship decision.
The short version
Eli Lilly, the $65 billion diabetes and weight-reducing drugmaker, sponsors Shaq's Dunkman League to promote health through competitive dunking.


