From Inc · · 1m
Tommy Bahama Runs 28 Restaurants
Tommy Bahama CEO says don't open restaurants, but runs 28 with Marlin Bars.
In brief
Tommy Bahama CEO says don't open restaurants, but runs 28 with Marlin Bars. Tommy Bahama CEO Doug Wood says restaurants must be profitable, not marketing, despite running 28 locations with Marlin Bars. Originally reported by Inc.
Tommy Bahama's Restaurant Strategy
Tommy Bahama CEO Doug Wood says don't open restaurants but runs 28 with Marlin Bars.
“Don't”
Restaurant Impact on Sales
Stores next to restaurants generate twice the sales per square foot of regular stores.
Marlin Bar Launch
New Marlin Bar at Sawgrass Mills in Sunrise, Florida opened this month.
Profitability Focus
Every Tommy Bahama restaurant must make money on its own without losses.
“First of all, it’s not marketing”
Restaurant Operations
Restaurant teams prepare food up to two hours early for each store opening.
Long-Term Strategy
Tommy Bahama runs restaurants like real businesses with their own profit and loss statements.
Net Sales Impact
Restaurant locations generate more than a quarter of Tommy Bahama's net sales.
Business Model
Tommy Bahama treats restaurants as profitable ventures, not marketing expenses.
The one thing
Tommy Bahama CEO Doug Wood says restaurants must be profitable, not marketing, despite running 28 locations with Marlin Bars.
