From Inc · · 40s
Toni Brattin's Viral Moment Playbook
How a wig designer turned a slip-up into viral fame with PR strategy.
In brief
How a wig designer turned a slip-up into viral fame with PR strategy. Toni Brattin used a slip-up to grow her brand through social media and partnerships. Originally reported by Inc.
Embrace the moment
Toni Brattin laughed through a slip-up on QVC and shared the video with Jimmy Fallon.
“Toni Brattin laughed through a slip-up on qvc and shared the video with jimmy fallon”
Strike while the iron's hot
Toni capitalized on viral attention by prioritizing opportunities that align with her goals.
Build bridges across mediums
Toni used her viral moment to partner with Chris Appleton and appear on The Tonight Show.
Be prepared
Toni's pr team helped her turn a slip-up into brand growth and audience expansion.
What it means
Toni Brattin used a slip-up to grow her brand through social media and partnerships.
