From Inc · · 30s
WaterOuai's Market Shift
WaterOuai turns water into wellness.
In brief
WaterOuai turns water into wellness. Holly Thaggard transformed sunscreen into daily wellness and now applies the same strategy to disrupt bottled water. Originally reported by Inc.
What's next for brands
Durable brands transform their categories.
Holly Thaggard
Co-founder of WaterOuai and Supergoop.
Sunscreen revolution
Made sunscreen a daily wellness ritual.
WaterOuai launch
Applying sunscreen playbook to bottled water.
Market shift
Transforming water into wellness.
The key point
Holly Thaggard transformed sunscreen into daily wellness and now applies the same strategy to disrupt bottled water.
