From Inc · · 30s
Witches and Vampires Win Halloween
Halloween costumes reveal how familiarity beats novelty for customer loyalty.
In brief
Halloween costumes reveal how familiarity beats novelty for customer loyalty. Businesses should leverage recognizable brands paired with fresh elements to win customers. Originally reported by Inc.
Halloween Costumes
4.8 million adults plan to dress as witches and 4.2 million as vampires according to the National Retail Federation’s 2026 survey.
Why Familiarity Wins
Witches and Batman need no explanation; their meaning comes built in for customers to recognize instantly.
Customer Choice Insights
Customers choose brands based on recognition, nostalgia, humor, or originality when making purchases.
The bottom line
Businesses should leverage recognizable brands paired with fresh elements to win customers.
