Artists Equity's Sustainable Indie Model

Amy Baer explains how Artists Equity builds indie films without big stars.

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Oct 22, 2026

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Artists Equity's Sustainable Indie Model

Amy Baer explains how Artists Equity builds indie films without big stars.

In brief

Amy Baer explains how Artists Equity builds indie films without big stars. Artists Equity's president Amy Baer describes a model for sustainable indie films that prioritizes creator compensation over big stars. Originally reported by IndieWire.

Artists Equity's Model

Amy Baer attends Netflix's 'The Rip' New York Premiere at Alice Tully Hall, Lincoln Center on January 13, 2026 in New York City.

Artists Equity's president Amy Baer explains how the company builds sustainable indie films without big stars.

“It is existing to enable and preserve the art of visual storytelling”

Why This Model Works

THE RIP. (L to R) Matt Damon as Lieutenant Dane Dumars and Ben Affleck as Det Sergeant J.D. Byrne  in The Rip. Cr. Warrick Page/Netflix © 2025.

Baer says Damon and Affleck are deeply rooted in film history and passionate cinephiles who want to redefine creator compensation.

“They are deeply, deeply rooted in the history of film”

Sustainable Film Cycle

NEW YORK, NEW YORK - JANUARY 13: (L-R) Tim Weyers, Alison Winter, Clementine Callaway, GiGi Fouquet, Philip Goore, Dillon West, Luciana Barroso Damon, Matt Damo

The model ensures a virtuous cycle for indie films by focusing on creator compensation and long-term viability.

“to ensure that we are creating a virtuous cycle so that it can endure”

What to remember

Artists Equity's president Amy Baer describes a model for sustainable indie films that prioritizes creator compensation over big stars.

Read the original on IndieWire

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