From IndieWire · J. Kim Murphy · · 50s
Johnny Depp's 'Ebenezer' Promotion Strategy
Paramount's careful Johnny Depp comeback film 'Ebenezer' hits judgment day with in-character stunts.
In brief
Paramount's careful Johnny Depp comeback film 'Ebenezer' hits judgment day with in-character stunts. Paramount is reintroducing Johnny Depp in 'Ebenezer' with in-character stunts to rebuild audience trust after eight years of being turned away by studios. Originally reported by IndieWire.
Paramount's 'Ebenezer' Strategy
Paramount is reintroducing Johnny Depp with in-character stunts for the Christmas film 'Ebenezer' to rebuild audience trust after eight years of being turned away by studios.
Depp's New York Stunt
Depp filmed 'wyleing out' and 'wreaking havoc' as Scrooge in New York's Bryant Park Christmas Market with balloon popping and tree knocking.
Second In-Character Appearance
Depp made his second in-character appearance as Scrooge three months after a San Diego Comic-Con stunt that generated social media content.
The takeaway
Paramount is reintroducing Johnny Depp in 'Ebenezer' with in-character stunts to rebuild audience trust after eight years of being turned away by studios.
