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Oscar Campaign Secrets from Sony Classics

Sony Pictures Classics co-presidents share Oscar strategy insights.

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Oscar Campaign Secrets from Sony Classics

Sony Pictures Classics co-presidents share Oscar strategy insights.

In brief

Sony Pictures Classics co-presidents share Oscar strategy insights. Sony Pictures Classics co-presidents Michael Barker and Tom Bernard explain what makes a film successful for Oscar campaigns. Originally reported by IndieWire.

Oscar Campaign Strategy

Tom Bernard and Michael Barker at the Variety Welcome to Cannes Party honoring Thierry Frémaux held at La Terrasse Albane on May 13, 2026 in Cannes, France.

Sony Pictures Classics co-presidents Michael Barker and Tom Bernard discuss Oscar campaign effectiveness.

Theatrical Model Success

Their theatrical model has seen a three-hour documentary at number two and a foreign-language 'Godzilla' movie at number one.

Indie Film Performance

Black Bear's indie 'Wicker' and Sundance film 'The Only Living Pickpocket in New York' both entered the top 10.

What to remember

Sony Pictures Classics co-presidents Michael Barker and Tom Bernard explain what makes a film successful for Oscar campaigns.

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