From IndieWire · Alison Foreman · · 40s
Other Mommy Marketing Scared Up $27.5M
Jessica Chastain's viral horror trailer for 'Other Mommy' earned $27.5 million in box office sales.
In brief
Jessica Chastain's viral horror trailer for 'Other Mommy' earned $27.5 million in box office sales. Jessica Chastain's 'Other Mommy' trailer became a viral horror meme, generating $27.5 million in box office sales. Originally reported by IndieWire.
Viral Trailer Launch
A trailer for 'Other Mommy' attached to Christopher Nolan's 'The Odyssey' screenings in July.
Jessica Chastain's Horror Meme
The trailer featured Jessica Chastain as a monstrous maternal entity with a bendy neck.
Box Office Success
The film earned $27.5 million in box office sales with viral marketing better than the movie itself.
At a glance
Jessica Chastain's 'Other Mommy' trailer became a viral horror meme, generating $27.5 million in box office sales.
