From IndieWire · Anne Thompson · · 30s
Rocky's Marketing Magic
How United Artists turned a unknown actor into a billion-dollar movie.
In brief
How United Artists turned a unknown actor into a billion-dollar movie. Sly Stallone's 'Rocky' became a million-to-one blockbuster after United Artists' strategic marketing. Originally reported by IndieWire.
My First Job
I replaced Allen Eichhorn at United Artists for college press screenings.
The Poster
A black and white photo of Rocky and Adrian holding hands with their backs to the camera.
The Log-line
His whole life was a million-to-one shot.
“His whole life was a million-to-one shot”
The Marketing Plan
United Artists built a box office contender from an unknown actor.
What it means
Sly Stallone's 'Rocky' became a million-to-one blockbuster after United Artists' strategic marketing.
