From IndieWire · Alison Foreman · · 1m
Why Gen Z Loves 'Murder House'
Gen Z now watches 36% of 'American Horror Story' Season 1 on Hulu.
In brief
Gen Z now watches 36% of 'American Horror Story' Season 1 on Hulu. Gen Z accounts for 36 percent of 'American Horror Story' Season 1 viewing on Hulu, the highest share for any installment. Originally reported by IndieWire.
Gen Z's Connection
Gen Z now accounts for 36 percent of 'American Horror Story' Season 1 viewing on Hulu.
Why This Season Stands Out
Season 1 has consistently attracted new fans, many of whom were barely old enough to know the show existed when it premiered in 2011.
Comparison to Newer Seasons
Gen Z accounts for just 20 percent of viewing for the latest completed season, 'Delicate', released in late 2023 and early 2024.
Nielsen Data Shows Trend
According to recent Nielsen data, Gen Z now accounts for 36 percent of 'American Horror Story' Season 1 viewing on Hulu.
Why Gen Z Loves It
Gen Z has a special connection with the show's beginning, which has consistently attracted new fans.
The takeaway
Gen Z accounts for 36 percent of 'American Horror Story' Season 1 viewing on Hulu, the highest share for any installment.
